Donna Forte wins The AXA / Evening Standard Start up Angel peoples choice award
Posted on 17th November 2023 at 08:14
Donna Forte wins The Peoples Choice' Award in the @axa_uk and @evening.standard Start up Angel competition.
Donna Forte is a business launched from the personal experience of founder Caroline Hill
Following a personal battle with Breast Cancer, Caroline has seen a gap in the market to provide creative, comfortable and high quality post-surgery garments for women who have had similar procedures.
Currently the garments provided are very clinical, industrial looking and can sometimes be expensive. Following conversations with specialist hospitals, care providers, fellow breast cancer patients and lingerie stockists there is a place in the market for something that is fashionable, comfortable and at a competitive price point.
This idea can be brought to life using Caroline’s background of over twenty years expertise in the fashion industry, With uplifting branding and products that can still be feminine, lets make women’s journeys no matter how difficult as prettyas possible.
Caroline was shortlisted out of hundreds of entries from across the UK and attended an Awards night held at the Evening standard. This was held for all the shortlisted businesses. Caroline won the prize which was the Evening Standard People Choice award voted by the readers.
The prize awarded was:
Digital advertising campaign with the Evening Standard worth £10,000
A 30 min mentoring session
A feature in the Evening Standard in print and online including a video
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